There’s Profit in Listening

Contact your most profitable clients and offer to listen to what they have to say about your offerings and your company. From the results you’ll know whether it’s time to repair or nurture the relationship, or if you have the green light to ask for new business.

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How I came to brand strategy consulting

Out of college I produced theater in southern New Mexico, mounting a new production every four to six weeks non-stop for 5 years. People rehearsed with me for three hours a night after working eight hours a day. Then they performed on the weekends, all for little or no money. Why would they do this? Working together in service of something greater than you is very satisfying.

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Attract your most profitable customers

Branding is about the law of attraction. Modern branding harnesses the power of story to attract your most profitable customer. Your story is like a beacon that helps people who want to buy from you, work for you, and invest in you find you in a noisy cluttered marketplace.

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5 Questions That Matter with Paul Wolman

My goal with 5 Questions That Matter is to create a bridge between the up and coming cultural creatives and entrepreneurs driving the Baltimore Renaissance and established leaders who have made an impact in the world. We have much to learn from each other.

This week we’re talking to Paul Wolman, CEO at Feats Inc., Board Chair of the Greater Baltimore Committee’s LEADERship Program, and Adjunct Faculty at Maryland Institute College of Art.

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When is it time to rewrite your brand story?

When is it time to rewrite your brand story? When things change, when there’s new leadership, a new process or new technology, a volatile marketplace, or when a maverick competitor takes market share, then you change your story. I’ll help you provide the context in which your story can be believably elevated.

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Make Your Audience the Protagonist of Your Story

Stanford Study Suggests Potential More Crucial than Experience

by Kelly Keenan Trumbour

A recent study by Stanford Business School reveals that human nature prefers future potential to past accomplishments. In a series of experiments, researchers looked at the evaluation of job candidates and noticed that the applicants who scored well on a test of leadership potential despite not having relevant experience were more likely to get offered a position than those with two years of relevant experience and a high leadership potential score.

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