Branding is about the law of attraction. Modern branding harnesses the power of story to attract your most profitable customer. Your story is like a beacon that helps people who want to buy from you, work for you, and invest in you find you in a noisy cluttered marketplace.
This week we’re talking to Steve Ziger, a partner at Ziger/Snead, a Baltimore architecture studio with a national reputation for design excellence. Ziger/Snead’s predominantly urban expertise includes work for academic campuses, cultural institutions, non-profit headquarters and community centers, religious spaces, urban redevelopment and mixed-use projects, and custom residential design.
My goal with 5 Questions That Matter is to create a bridge between the up and coming cultural creatives and entrepreneurs driving the Baltimore Renaissance and established leaders who have made an impact in the world. We have much to learn from each other.
This week we’re talking to Paul Wolman, CEO at Feats Inc., Board Chair of the Greater Baltimore Committee’s LEADERship Program, and Adjunct Faculty at Maryland Institute College of Art.
Be Like Water. Solve problems like water does.
Water, when faced with an obstacle, changes direction. When faced with circumstances beyond its control — like heat or cold — water changes form, to steam or ice. Water yields to the problem. Water is both yielding and unstoppable.
Water is life. Life is unfair and unpredictable. Water is always changing itself or what it encounters. Water has the power to change the shape of the Earth. It can be a destructive force or a gentle healer. Water is a source of energy and a mode of transportation. Water can be inspirational, mathematical, physical, mysterious, multi-dimensional, and metaphorical.