About

Peter Davis has more than 25 years’ experience in both business and the arts, engaged in applying storytelling techniques in both theater and business. He knows that the first and fundamental question before what, when, where, or how, is WHY. Peter Davis helps people live up to their potential as difference-makers, helping difference-makers inspire other people. Peter’s experiences in Las Cruces, NM, Chicago, and Baltimore as a playwright and theater director helped him crack the code on how stories connect with people. His experience as a theatrical producer taught him that bringing a play to the stage requires the same skill set as starting a new business. And that stage set, lighting, sound, and costume design and execution was the same as branding a business, product, or service. Peter has twenty-five years of business development experience and fifteen years of leading branding engagements and interactive workshops around brand building and how to create powerful pitches. As a playwright, Peter knows stories, why some work and some don’t, and what makes stories connect with people emotionally. Emotion leads to action. Your story is the engine that drives all actions.