Inspiration & Resources
Words from Peter Davis
The power of being vulnerable
Sometimes we focus on delivering value as a marketing strategy when authenticity makes deeper connections. https://www.youtube.com/watch?v=80pdOJUGc9o&t=2s
Tending The Garden
“The smaller my world, the deeper the meaning I get from participating in it. As a vegetable gardener I experience this everyday. And now, Oxford, PA is my garden and I tend to it with the same love and care.”
Staging your story and managing the meaning of your brand
https://www.youtube.com/watch?v=70tVMNoPx4s
Do you understand what makes your story interesting to other people?
Story is the best way to deliver your brand's deeper meaning. It's good to know what that is or is trying to be. https://www.youtube.com/watch?v=cq2qWavQpMs
Is Heart Or Happiness A Business Strategy
I’ve learned two things during the Great Pause: 1) Heart is the solution to scarcity, and 2) happiness is the path to prosperity. Working hard, working smart, being consistent, delivering value, are important, sure, but everyone is doing that. It’s hard to...
“Staging” your brand story like a Tony Award winning play.
Consider branding as the way a business stages their story. Instead of a literal stage, the organization’s brand story is “staged” on a website, at an event, on a table top at an expo, in the design of an annual report, and so on. In theater, when we stage a...
Your story and your message work together.
While stories give a framework or environment for what you are trying to communicate, messages are clear, specific thoughts on what you are seeking to deliver. What makes your story interesting to others is the picture you paint about what the future looks like...
The Purpose of Storytelling
What evolutionary purpose does storytelling provide that has helped humans survive and thrive on Earth? The survival mechanism that stories provide is as a delivery system for meaning. What does it mean to be human according to your tribe? And how to live those...
Stats Aren’t Stories
A nonprofit agency was struggling to make stories out of data they they captured for their annual impact assessment report. One statistic--1 in 5 children can’t read--was the basis of a story they wanted me to help them with. Statistics need context. A story needs a...
Do you want to be branded or be real?
When a organization’s brand underperforms, so does the organization and its stakeholders. What might be responsible for an underperforming brand? Too much emphasis on identity than story. Too much emphasis on reach and frequency than authenticity and consistency. A...