Make Your Audience the Protagonist of Your Story
Stanford Study Suggests Potential More Crucial than Experience
by Kelly Keenan Trumbour
A recent study by Stanford Business School reveals that human nature prefers future potential to past accomplishments. In a series of experiments, researchers looked at the evaluation of job candidates and noticed that the applicants who scored well on a test of leadership potential despite not having relevant experience were more likely to get offered a position than those with two years of relevant experience and a high leadership potential score.