Welcome to my new website. Thanks to Justin Allen of What Works Studios for getting me started. Jessica Keyes of Prairie Sky Designs for making it happen. And to Bobby Kintz of Second Glance Photography for the great photographs.
I love what I do — help visionary leaders make the difference they were put on earth to do. Like Jesus Christ, JFK, MLK, Steve Jobs and many others have demonstrated, it starts with a compelling story.
Peter Davis Branding is a grass-roots, organic, and uniquely creative approach to helping leaders understand what branding is, what it can do for them, and how to make their brand perform across a variety of media. The process is equally effective in both the profit-making and non-profit world and is designed to find the one thing you do better than anyone else. All branding, communications, and sales strategies spring from this bold idea.
Each client is different, so my approach is fluid and customized. My experience as a playwright and theater director helped me crack the code on how to move customers and audiences down deep where they make critical decisions…emotionally.
Sometimes finding that one thing you own outright is like mining for ore. You sift and take away everything that isn’t it. Sometimes it is like weaving themes and elements together that make a rich tapestry. Sometimes it requires literary investigation to discover what universal themes, archetypes and mythology we can tap into to stir the imaginations of your customers and audiences. Usually it’s a mix. The process is engaging, fun, and invites buy-in from stakeholders from the beginning.
For newer companies the process is more like farming, in that you claim fertile ground, sow seeds, cultivate, and then reap what you sow.
By the time you’ve come to the end, you’ve soul-searched, claimed higher ground, declared your purpose, ignited passion for your cause, and unleashed the power of awareness and intention. The results include clarity and message consistency. There is alignment between your story and your business strategy. When that happens, opportunity knows where to knock.
In addition to writing, directing and producing plays, creating and conducting custom workshops, and leading branding engagements, I will make time to hear your story. Reach out. If there’s a good fit, we’ll go on an adventure together to find your ground truth and return with your epic story.