Professionals called to make a difference
Peter Davis has more than 25 years’ experience in both business and the arts, engaged in applying storytelling techniques in both theater and business. He knows that the first and fundamental question before what, when, where, or how, is WHY. Peter Davis helps people live up to their potential as difference-makers, helping difference-makers inspire other people. Peter’s experiences in Las Cruces, NM, Chicago, and Baltimore as a playwright and theater director helped him crack the code on how stories connect with people. His experience as a theatrical producer taught him that bringing a play to the stage requires the same skill set as starting a new business. And that stage set, lighting, sound, and costume design and execution was the same as branding a business, product, or service. Peter has twenty-five years of business development experience and fifteen years of leading branding engagements and interactive workshops around brand building and how to create powerful pitches. As a playwright, Peter knows stories, why some work and some don’t, and what makes stories connect with people emotionally. Emotion leads to action. Your story is the engine that drives all actions.
Leaders and their organizations have a powerful story that attracts allies to their causes.
What will you achieve?
An elevated mission and an epic story with their audiences as heroes, giving them clarity and direction.
How will you achieve these goals?
- Coaching and consulting
- Story development
- Brand strategy and branding guidelines.
How long does the process take?
- An engagement that delivers your 3-Act Story and Brand Story Platform could be done in a month if the schedule where up to me. This full engagement may realistically take 2 to 4 months depending on scope and scheduling on your side. 12 to 15 hours of your personal time and attention, inside that 2 to 4 months.
- Workshops run from 90 minutes to 16 hours over 2 days.
- One-on-one personal brand story coaching often happens in 8 or 9 hours over 3 or 4 sessions.
- Presentations, lunch & learns, outbreak sessions can be delivered in 30-90 minutes.
Is the process distruptive?
The discovery process is grassroots, organic. A blend of phone interviews for some participants, and focus groups for others, and small group working sessions with leadership.
What if we're already branded?
Everyone profits from a story deeply rooted in mission and values. New technology, new leadership, a new vision, new product or service introductions, market forces, and regulatory compliance often dictate a new story. Lack of energy or clarity and message inconsistency leading to flat sales, churned memberships, management turnover, unhappy investors, impatient funders, and underperforming boards, necessitates a deeper meaning, higher aspiring story.
What if we can't afford to rebrand?
Keep your identity. We’ll focus on your story and your brand’s deeper message, so you can attract, engage, and retain your customers and employees.