While stories give a framework or environment for what you are trying to communicate, messages are clear, specific thoughts on what you are seeking to deliver. 

What makes your story interesting to others is the picture you paint about what the future looks like when you succeed. Your messaging makes it clear what’s in it for the rest of us when you do. To sum up, stories give context while messages provide a conclusion. 

Appropriate messaging is needed to support your storytelling. If you’re interested in learning more about the difference between your story and your messaging, reach out and schedule a 15 minute phone call.