5 Questions That Matter With Heather Mizeur

Interview by Peter Davis

Photograph by Theresa Keil

Describe your leadership style.

I’m interested in creating a transformational shift in how we interact with each other as people. I modeled that in my Governor’s campaign in a handful of ways. First, was to never be negative. People want to know what you stand for.

I believe in being revolutionary and future-oriented in my policy development, as a way to inspire people around a common vision of what we want to create together in this state.

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There’s Profit in Listening

Contact your most profitable clients and offer to listen to what they have to say about your offerings and your company. From the results you’ll know whether it’s time to repair or nurture the relationship, or if you have the green light to ask for new business.

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How I came to brand strategy consulting

Out of college I produced theater in southern New Mexico, mounting a new production every four to six weeks non-stop for 5 years. People rehearsed with me for three hours a night after working eight hours a day. Then they performed on the weekends, all for little or no money. Why would they do this? Working together in service of something greater than you is very satisfying.

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Attract your most profitable customers

Branding is about the law of attraction. Modern branding harnesses the power of story to attract your most profitable customer. Your story is like a beacon that helps people who want to buy from you, work for you, and invest in you find you in a noisy cluttered marketplace.

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5 Questions that Matter with Steve Ziger

This week we’re talking to Steve Ziger, a partner at Ziger/Snead, a Baltimore architecture studio with a national reputation for design excellence. Ziger/Snead’s predominantly urban expertise includes work for academic campuses, cultural institutions, non-profit headquarters and community centers, religious spaces, urban redevelopment and mixed-use projects, and custom residential design.

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5 Questions That Matter with Paul Wolman

My goal with 5 Questions That Matter is to create a bridge between the up and coming cultural creatives and entrepreneurs driving the Baltimore Renaissance and established leaders who have made an impact in the world. We have much to learn from each other.

This week we’re talking to Paul Wolman, CEO at Feats Inc., Board Chair of the Greater Baltimore Committee’s LEADERship Program, and Adjunct Faculty at Maryland Institute College of Art.

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