Interview by Peter Davis
Photograph by Theresa Keil
Describe your leadership style.
I’m interested in creating a transformational shift in how we interact with each other as people. I modeled that in my Governor’s campaign in a handful of ways. First, was to never be negative. People want to know what you stand for.
I believe in being revolutionary and future-oriented in my policy development, as a way to inspire people around a common vision of what we want to create together in this state.
Branding is about the law of attraction. Modern branding harnesses the power of story to attract your most profitable customer. Your story is like a beacon that helps people who want to buy from you, work for you, and invest in you find you in a noisy cluttered marketplace.
This week we’re talking to Steve Ziger, a partner at Ziger/Snead, a Baltimore architecture studio with a national reputation for design excellence. Ziger/Snead’s predominantly urban expertise includes work for academic campuses, cultural institutions, non-profit headquarters and community centers, religious spaces, urban redevelopment and mixed-use projects, and custom residential design.
My goal with 5 Questions That Matter is to create a bridge between the up and coming cultural creatives and entrepreneurs driving the Baltimore Renaissance and established leaders who have made an impact in the world. We have much to learn from each other.
This week we’re talking to Paul Wolman, CEO at Feats Inc., Board Chair of the Greater Baltimore Committee’s LEADERship Program, and Adjunct Faculty at Maryland Institute College of Art.