Branding is about the law of attraction. Modern branding harnesses the power of story to attract your most profitable customer. Your story is like a beacon that helps people who want to buy from you, work for you, and invest in you find you in a noisy cluttered marketplace.
Be Like Water. Solve problems like water does.
Water, when faced with an obstacle, changes direction. When faced with circumstances beyond its control — like heat or cold — water changes form, to steam or ice. Water yields to the problem. Water is both yielding and unstoppable.
Water is life. Life is unfair and unpredictable. Water is always changing itself or what it encounters. Water has the power to change the shape of the Earth. It can be a destructive force or a gentle healer. Water is a source of energy and a mode of transportation. Water can be inspirational, mathematical, physical, mysterious, multi-dimensional, and metaphorical.