Branding is about the law of attraction. Modern branding harnesses the power of story to attract your most profitable customer. Your story is like a beacon that helps people who want to buy from you, work for you, and invest in you find you in a noisy cluttered marketplace.
This week we’re talking to Steve Ziger, a partner at Ziger/Snead, a Baltimore architecture studio with a national reputation for design excellence. Ziger/Snead’s predominantly urban expertise includes work for academic campuses, cultural institutions, non-profit headquarters and community centers, religious spaces, urban redevelopment and mixed-use projects, and custom residential design.
Welcome to my new website. Thanks to Justin Allen of What Works Studios for getting me started. Jessica Keyes of Prairie Sky Designs for making it happen. And to Bobby Kintz of Second Glance Photography for the great photographs.
I love what I do — help visionary leaders make the difference they were put on earth to do. Like Jesus Christ, JFK, MLK, Steve Jobs and many others have demonstrated, it starts with a compelling story.